Mianyang gathers new kinetic energy to build a famous city of science and technology exhibition
In Mianyang City, the convention and exhibition industry has grown from scratch, from small to large, from weak to strong, and has become one of the eight key service industries. The industry scale and comprehensive benefits have been significantly improved, playing an important role in urban development. Last year, the city was awarded the title of “40 years of reform and opening up, 40 outstanding exhibition cities” and “the most influential exhibition city”.
On-site direct auto show event to build a smart and efficient platform
On April 22nd, the five-day 2019 (eighth) Mianyang Spring International Auto Show and the Northwest Sichuan Auto Culture Festival came to a successful conclusion at the Mianyang International Convention and Exhibition Center, which provided a wonderful car-watching culture for the citizens of Mianyang and Sichuan. feast.
This exhibition will open 4 large indoor exhibition halls and outdoor plazas of Mianyang International Convention and Exhibition Center, with an exhibition area of 70,000 square meters, attracting hundreds of well-known domestic and foreign companies such as American, German, French, Japanese, Korean, and independent. Automobile brands participated in the exhibition, and nearly 1,000 models were exhibited, covering various models such as super-run, home car, new energy car, RV, commercial vehicle and auto parts derivatives. They attracted about 100,000 people to watch the exhibition and sold about 4,900 vehicles. The accumulated sales amount was 798 million yuan.
The exhibition also organized a variety of activities such as traffic safety “seven advances” propaganda, IPA international car photography exhibition, Audi Cup children's balance car competition, brand new car listing promotion, etc., providing multi-level value-added services for exhibitors and professional visitors. The ground has improved the quality and influence of the exhibition.
“Mianyang Spring International Auto Show has been held for 8 consecutive years, becoming the car exhibition that Mianyang and even the northwestern Sichuan people have received much attention and trust. It is also the largest auto event of the year.” The relevant person in charge of the Municipal Bureau of Commerce introduced Mianyang Spring International Auto Show It has become an important display trading platform for new car release, brand display, promotion of new technologies and strengthening of industry exchanges. This exhibition is not only a positive exploration for the Mianyang convention and exhibition industry to promote the integration of the automobile industry and tourism, finance, transportation and other industries, but also a powerful measure to enhance the charm of Mianyang city and create a famous city for science and technology exhibitions.
The status quo scan scale is large, connotation is rich, and the economic benefits are remarkable.
The exhibition industry has a strong industrial drive, expand opening, promote economic and trade, serve people's livelihood, and function as a marketing city. Increasing the cultivation and development of this new industrial format is of great significance for accelerating the construction of science and technology city and the development of modern service industry in our city, promoting industrial cultivation and transformation and upgrading, upgrading the level of open economy, and further strengthening the regional economy.
After several years of hard work, the city's exhibition industry has flourished, and the main indicators such as the number of exhibition activities, exhibition area, and exhibition revenue have achieved rapid growth. The leading exhibition, the Science Fair, has become a national and international brand exhibition. The scale of the city's exhibitions has continued to grow, brand exhibitions have emerged, supporting facilities have continued to improve, management systems have taken shape, and the exhibition has become more and more connotative. It is a city with significant economic benefits.
In addition, the city also adheres to the orientation of specialization, marketization, internationalization, informationization and industrialization, and vigorously implements the strategy of “planning, park support, industrial agglomeration, brand leadership”, innovating institutional mechanisms, optimizing industrial layout, and accelerating the construction of modernity. Exhibition industry system.
Last year, the city held a total of 232 exhibitions (including festivals), including 57 exhibitions, with an exhibition area of 803,600 square meters. The exhibition industry directly earned 870 million yuan, driving the income of business, transportation, tourism and other related industries to 7.83 billion. Yuan, the total income reached 8.7 billion yuan, ranking second in Sichuan Province. The China Conference and Exhibition Economy Research Association released the national prefecture-level city exhibition index ranking, and Mianyang City entered the top 50 in the country.
Development direction to build a new pattern of "one core, three districts, multiple points"
With the goal of “Building a famous city for science and technology exhibitions”, this year, the city will continue to adhere to the development service industry priority and take into account the development orientation of the life service industry. It will take the international and national exhibition brand projects as the leading and regional exhibition brand projects. As the main body, with the support of local exhibition brand projects, the development of the exhibition industry, the construction of "one core, three districts, multiple points" planning layout, accelerate the formation of Mianyang characteristics of the exhibition industry development system.
According to the relevant person in charge of the Municipal Bureau of Commerce, in the pattern of “one core, three districts and multiple points”, “one core” led the development of the core functional area of exhibition and exhibition business based on the high-tech zone and Mianyang International Convention and Exhibition Center; "Linkage refers to encourage the support of the Wucheng District, Youxian District, Anzhou District, Xianhaili Scenic Area to create the urban conference center functional area, cultural and creative exhibition incubation area and eco-tourism exhibition and gathering area; "multi-point" support refers to the full exploitation of the counties In the urban, park tourism, culture, agriculture, science and education, folk customs and other resources, in accordance with the "one land, one boutique" principle, highlight the key points and characteristics, strengthen regional linkage and sharing, and create brand festival events.
In this regard, the city will integrate all parties to support policies, funds, resources, focus on building the core area of urban convention and exhibition business, accelerate the construction of the third phase of the exhibition center, and improve the infrastructure such as transportation and commercial complexes around the exhibition center, and vigorously develop and plan. Advertising, logistics, tourism, hotels, finance, etc. are supporting industrial clusters, building the core area of the city exhibition and business function area, and improving the service system of the exhibition industry.
In accordance with the principle of government guidance and market operation, the city will also support the improvement of public services for exhibitions, actively introduce and cultivate well-known industrial chain enterprises, focus on cultivating and supporting the development of local small and medium-sized exhibition enterprises, and support local Mianyang enterprises to participate in the Expo and the West Expo. , exhibitions and design services to promote the development of the exhibition industry, enhance the exhibition project, promote the exhibition, promote the exhibition Integrate development with the primary industry, the secondary industry and the tertiary industry to promote the breakthrough development of the exhibition industry.