UFI, The Global Association of the Exhibition Industry, has officially announced that Shenzhen World Exhibition and Convention Centre (Shenzhen World) will join its exclusive roster of UFI Diamond Sponsors.

UFI President Craig Newman and General Manager of Shenzhen World Mr Ma Jun signed the agreement during UFI’s recent Global Congress in St Petersburg.

Once finished, Shenzhen World – a project by the Shenzhen Municipal Government – will be the world’s largest exhibition centre, with an indoor exhibition area of up to 500,000sqm.

Mr Jun remarked: “At Shenzhen World, we are delighted to become UFI’s Diamond Sponsor, and we look forward to working together with UFI on a global scale. In the near future, Shenzhen World will not only become the largest exhibition centre in the world, but also have some of the most advanced facilities and services on offer. We believe that, with UFI’s help and support, we won’t let the world down.”

Kai Hattendorf, UFI CEO and Managing Director, comments: “There is a lot of international interest in the new Shenzhen World venue and we are very pleased to help spread the word by bringing them onboard as an UFI Diamond Sponsor. This year-round partnership is the best way for Shenzhen World to engage with our network of senior-level exhibition industry professionals and we look forward to working together over the coming years.”