The agreement means UFI organiser members have the right to attend SISO events without becoming a SISO member and vice versa, for up to two years.

Both associations hold regular joint sessions with the respective top leadership boards to review joint projects and drive new collaborations. In the past year, SISO has collaborated on UFI research projects such as the Global Barometer and the Explori Global Visitor Insights report.

associations also collocated events for the first time, with UFI hosting their Forum on Sustainable Development alongside the SISO Leadership Conference last August in Orlando, Florida.

UFI president Kai Hattendorf and David Audrain of SISO commented: “There is no stronger global network of industry players than UFI, and there is no stronger network focusing exclusively on the for-profit organisers than SISO.

“Our close collaboration allows UFI’s organiser members to benefit from this network, while opening the UFI community to SISO’s members for mutual benefit.”