The partnership will give British Airways the opportunity to use advertising space in and around ExCeL, as well as an opportunity to offer deals and discounts to visitors, exhibitors and delegates attending exhibitions and conferences, from the both the UK and overseas.

The Docklands Airport is right next door to ExCeL, London’s largest international exhibition and convention centre, which attracts four million visitors every year.

British Airways is the largest airline at London City Airport, flying almost 900 flights a week to and from 34 UK and European airports, including Edinburgh, Dublin, Paris, Amsterdam, Berlin, Frankfurt, Geneva and Milan. There is also a daily service to New York.

ExCeL stages more than 300 different events year, including exhibitions, global brand showcases and international association meetings.

Luke Hayhoe, British Airways, general manager commercial and customer, said: “We are delighted to enter this partnership with ExCeL, London’s premier conference and exhibition centre, which is right on our doorstep at London City. It is a very natural partnership that provides great travel opportunities for both British Airways customers and ExCeL delegates and visitors.”

Jeremy Rees, CEO, ExCeL London, said: “We are thrilled to be working with British Airways, one of the world’s greatest airlines. Our partnership underpins how we are putting our customers’ needs at the heart of everything we do.

“We have aligned ourselves with the largest airline at London City Airport to provide our visitors, exhibitors and delegates with exclusive offers and discounted rates, enhancing our guest experience and making coming to events at ExCeL even easier.”