However, the exhibitors in the sino-us trade friction is mostly calm and unhurried, the Canton fair on the new products, a lot of buyers.Most of the exhibitors believe that China's export enterprises are facing the difficulties. Through such measures as innovation and upgrading, market diversification, and so on, they will accelerate their ability to improve their internal strength and withstand risks.

Acceleration due to distortion is unavoidable

"We and our customers expect trade between China and the United States to be free and the trading environment to be stable."Guangdong Xinbao Electrical Appliances Holdings Co.,Ltd's director and President zeng zhanhui said in an interview with the international business newspaper.

The company mainly produces small household appliances, including electric kettle, electric coffee machine, bread machine, egg beater, toaster, mixer, etc. The American market accounts for 30% of the company's sales.Five percent of the company's products, including vacuum cleaners, air purifiers, ovens, wine cabinets, ice makers and others, were affected after President trump announced tariffs on $200 billion of Chinese imports.

In the face of such ACTS as taxation, Chinese and American companies are powerless to resist and can only afford to do so, zeng said.However, arbitrary imposition of tariffs will bring great uncertainty to business operations, and companies are forced to take measures to deal with it, which will cause market distortion.

Indeed, the sharp swings in business exports to the us can be seen at the point where Mr Trump has announced tariffs and formally imposed them.Many foreign trade enterprises interviewed believe that due to the impact of the imposition of tariffs, American companies are accelerating a large number of orders to store goods, while Chinese companies are accelerating the delivery of goods orders, resulting in an abnormal rapid increase in exports.Exports are likely to fall sharply in November and December as tariffs rise to $200bn, especially as Mr Trump threatens to raise them from 10 per cent to 25 per cent early next year.

The tax will have a huge impact on both the us industrial chain and consumers after the us market has gradually digested goods imported from China, said the head of another home appliance exporter."Not all products imported from China can be replaced. American customers value not only the price, but also the manufacturing ability, innovation ability, stable supply ability and mutual trust. It takes a long time to change suppliers."

Shen peisheng, deputy director of President Office, a subsidiary of sanhua holdings, said that after the tariffs were imposed in the us, companies had to negotiate prices with American customers to tide over the difficulties together.At the same time, companies have to carry out entrepot trade or invest overseas in factories to get around tariff barriers, which can lead to a sharp increase in costs such as production or logistics, which eventually fall on consumers.

Xu bing, a spokesman for the Canton fair and deputy director of the China foreign trade center, said that china-us trade frictions have had a negative impact on bilateral economic and trade relations and brought great uncertainty to normal economic and trade cooperation and exchanges between businesses of the two countries.While most U.S. buyers said they would continue to visit, some of their enthusiasm was also affected.

Act quickly and become strong

"We are investing more in intelligent, green and new products," he said.Li fan, deputy general manager of the overseas business department of zhejiang xingxing cold chain integration co., LTD., said that the product competitiveness during this period was indeed weakened due to the imposition of tariffs by the United States, but it highlighted the urgency of enterprises to become stronger and strengthened their determination to become stronger.

Based on cold chain technology and cold chain products, the company has developed products that can be used in various fields such as refrigerated vehicles, refrigerated warehouses, storage warehouses and refrigerators.In the past two years, the company has invested a lot of money in r&d and innovation, expanded new products such as intelligent container sales, and improved greatly in hardware manufacturing, software and service provision, not only creating new profit points for enterprises, but also promoting innovation and upgrading of enterprises and expanding the application field of products."A lot of the investment was meant to be done long ago, but the last two years were not that urgent."Zeng zhanhui said that the company currently has nearly 3,000 small household appliances products, of which 30% are new products, which can produce 2 to 3 new products on average every day."As the use cycle of small household appliances is generally around three years, through continuous research and development, the product upgrade is accelerated, and the enterprise's competitiveness is constantly enhanced, further improving the market share."