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A2Z LAUNCHES NEW BUSINESS INTELLIGENCE & REPORTING ENGINE FOR B2B EVENTS INDUSTRY

Now available to a2z’s existing clients at no additional cost, this robust, state-of-the-art engine is designed to help event management teams mine and visualize their data with extra ease. 


“When there are too many numbers in a report, our eyes start to glaze over,” said Rajiv Jain, president and CEO of a2z. “One big part of this release is that you can see the data, you can group it and you can slice and dice it.”


He added, “This reporting engine would make the client perform at a very different level as well. They can visualize their own data and start to get the insight and actionable items out of this tool now a whole lot more.”


Suitable for shows of all sizes, the engine offers a wide array of user-friendly data visualization, comparison and sharing tools to help make analysis and distribution easier than ever, including eye-catching charts and graphics. 

Key features include:

“Show organizers can now tell the story they see in the data,” Jain explained, “It’s also easy to share and distribute, making it very easy to share the insights in a timely manner.”

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