As a result, association professionals can now import lists of contacts from their AMS or career center directly into their MailChimp account, enabling them to streamline their workflow even further.

Through the Naylor Marketplace, associations that use MailChimp for purposes including member emails, potential member outreach and sponsorship campaigns can add the popular marketing platform to their association management software or online career center as a software add-on with just one click. 

Seamless app integrations like this not only help save association professionals time by removing the steps necessary to export data from their AMS or career center, ensuring file type compatibility and importing that data into MailChimp for email campaigns, but also helps reduce errors, according to Naylor officials.

“When we surveyed associations about which software integrations they would most like to see in an app marketplace, MailChimp was near the top,” explained Tom Aley, group vice president for software solutions at Naylor, which offers a comprehensive set of solutions including communications strategy, print, digital and video content and production, full service event management, advertising, sponsorships and exhibit sales, career centers, online learning, association management and association management software (AMS).

He continued, “We’re pleased to respond to our customers with the ability to connect a MailChimp account with our association management software and career center products. Our clients can now populate their MailChimp-powered popular marketing automation, digital advertising and website traffic-driving tools straight from their Naylor AMS or career center, without having to import data or deal with spreadsheets.”

MailChimp is just the latest app integration in a series of additions to the Naylor Marketplace, an online app store that seamlessly integrates third-party software applications with Naylor’s AMS and career center products.