In recent years, the amount of interest for digital marketing has skyrocketed, while trade shows have been declining.

With digital marketing, you can reach millions of people with Facebook, and by spending 10% of your TV advertising budget, you can reach the same amount of people and send highly targeted email campaigns to your leads.

So are trade shows going extinct? As a digital marketer for a company that sells exhibition stands, my answer is no.

In the marketing world, we all know there are multiple marketing channels to target, and trade shows are just one of them. Digital marketing is divided into multiple marketing channels in itself, such as Google, Facebook, Twitter and YouTube. Let’s not forget, there are sponsorships, TV, radio, billboard, etc.

All marketing channels are not created equal. Each marketing channels serve different purposes and targets a different set of your audience.

For example, if you want to target 9-11 year olds, TV might not be the best channel because today 9-11 year olds don’t watch TV. They are on YouTube.