Among the new features on the updated platform are mobile event apps for visitors and exhibitors, visitor engagement and interaction features, as well as lead capture solutions for exhibitors.

The full suite of Fusion applications is integrated so that all data captured flows back into the Organiser Portal to provide real-time insight into the performance of an event and its attendees’ behaviour.

Circdata’s visitor event app is named FusionVisit. It is seamlessly integrated with the registration process of an event, and enables visitors to track their footprints across the show floor in real time.

It’s exhibitor event app is called FusionExhibit, and includes advanced lead capture and verification tools, an automated marketing feature to enable an immediate follow up of leads, and the facility to manage their company profile and documents for distribution.

Chris Clipston, chief operating officer, who spearheaded the platform development, comments: “We are delighted to roll out the new version of Fusion, which has been a year-long development process in consultation with our clients to ensure it meets their needs. We aim to support them in creating meaningful event experiences and the new and updated applications do just that.

“It is the data that sets our platform apart, as all of our event technology solutions are integrated. The level of insight organisers will discover will truly help them prove the value of their events, future-proofing them for many years to come. Look out for further announcements later this year as we have more to come!”