1. Enhance Your Reputation 

One of the biggest advantages of investing in an eco-friendly trade show booth is the opportunity to build a positive reputation linked to showing concern for the environment. Increasingly, evidence suggests that establishing such a reputation is important not only customers – or potential customers – but also for your own employees.

In fact, research from Tandberg shows that more than half of all global consumers (53%) prefer to buy products and services from brands with a strong environmental reputation. Moreover, eight out of ten workers said they would prefer to work for an environmentally ethical employer.

Working with exhibition stand builders to create an eco-friendly booth is a great way of publicly demonstrating environmental consciousness and improving your reputation. You can even use your social media accounts, your website and trade publications to highlight the eco-friendly nature of your stand, so that more people become aware.

2. Benefit from Re-usability 

When you prioritise an eco-friendly trade show booth, you will find that some of the decisions you make have plus points in terms of enabling the stand to be re-used in the future. For example, a modular exhibition stand can be easily taken down and re-used, without help from exhibition stand builders.

Re-usable stands, or re-usable components, will help you to save on future costs associated with design and creation and will also help you to save time during the preparation stage of any future exhibiting efforts.

Moreover, eco-friendly stands minimise the amount of paper, cardboard and single-use plastics that are required. This may mean, for example, replacing signs and banners with digital screens, which can be easily re-used, with the text being extremely easy to modify for each subsequent trade show.

3. Cut Transport & Storage Costs 

Most eco-friendly stands will be modular exhibition stands, rather than custom or bespoke stands. This is relevant, because custom stands tend to be constructed from wood which makes them bulky. As a result, they are more difficult to store and harder to transport to and from the trade show.

As Richard Edwards points out in an article published by Marketing Donut, modular exhibition stands tend to be flat-packed, meaning they take up less storage space and less space when being moved. This, in turn, can lead to reduced fuel costs, as heavy vehicles will not be needed to transport the stand.

4. Sell Your Stand Afterwards 

Finally, even for those who are not planning on exhibiting regularly, there are advantages to investing in eco-friendly options and one of the biggest pros is the ability to re-sell your stand on the second hand market afterwards, either to another business, or back to the company you bought it from.

Exhibitor Online cite Ray Rogowicz, CEO and president of ExhibitTrader.com Inc. in reporting that pre-owned exhibition stands sell for around 50-75% of the cost of a new stand. This is obviously a plus point for a company buying the second hand stand, but also for a company selling their stand.