Based on a 15 point toolkit, the guide will prove an essential aide for those involved in planning a range of events.

It focuses Business Event Strategists on the impact poor communications can have on a crisis – or a stressful situation. The critical role of upholding a brand or company’s reputation plays when things go wrong is intrinsically linked with a hard-working communications plan.

Today’s 24-hour news cycle means that opportunities for the wrong messages to leak out are ever-present, making communications planning an essential part of every event organizer’s role. 

The actions the guide recommends are grouped in three phases; pre-crisis or day to day business strategic planning; during a crisis – who handles it and how; and post crisis – responsibilities, resources and recovery.

It stresses the importance of asking ‘what if…?’ across the business, making sure that plans can respond adequately.

The guide also addresses the importance of re-building a reputation post-crisis. Good communication skills are critical throughout the process.