Gleanin Connect is a referral marketing platform designed to facilitate social connection across the event registration process. It lets attendees refer their friends and colleagues to events, bringing more of their professional networks along with them.

After experiencing success using Gleanin Connect across a number of visitor acquisition campaigns, Easyfairs has now implemented the platform on over 50 of its events taking place this year around the world.

In the first half of this year alone, the event organiser has seen an average 14% of all visitors choosing to refer an event to a contact. They can do this by sending personal invites, or by sharing their attendance on social media networks.

Gleanin CEO Tamar Beck says: “We are delighted to continue to strengthen our partnership with Easyfairs across the world…I’ve no doubt [this success] is down to a combination of seamless integration, a highly engaged marketing team…and a portfolio of events held in high regard by their respective communities.

“2018 has been a huge year in the world of exhibitions and a successful one for Gleanin. We are proud to be part of this amazing industry and look forward to sharing some exciting developments in the coming year.”