Journey: ten years to sharpen a sword effectiveness dazzling

It goes back to November 1996.That year, dongguan humen held the first clothing international trade fair.Unexpectedly, this time, more than 10,000 people attended the exhibition, purchasing and collecting information.In March 1999, the first furniture exhibition opened in houjie with unprecedented success.

"The dongguan exhibition industry started in the mid-1990s, and it's been in the last decade that we've entered the fast lane."As for the development of dongguan exhibition industry, the modern international convention and exhibition center of the relevant responsible person said.

On the other hand, successive large-scale exhibitions will gradually promote the image of dongguan as a manufacturing city to the world.Exhibition for 10 years, constantly to polish the dongguan city business card, hundreds of millions of domestic and overseas clients it is through the "expo" "take SEC" "sea expo" "Taiwan trade fair" and so on the platform, to have a comprehensive understanding of dongguan.

"The level of the dongguan exhibition is completely international, no matter the hardware or software will be inferior to any exhibition in the world.""Said masahiro nakamura, a Japanese businessman who has long traveled around the world doing automated marketing.

Mode: explore the potential value of the industry from multiple angles on the platform of exhibition

Reporter learned that, dongguan exhibition center due to reasons such as transportation, parking, the geographical position, has not adapt to the needs of the development of The Times has been changed into public service center, exhibition center address has stopped. Is being transformed, carrying the years of exhibition of convention and exhibition center will be a thing of the past.After that, the modern international exhibition center in houjie will undertake more exhibition tasks.

Compared with the exhibition model of other cities, the development of dongguan exhibition industry has a unique model.For example, "home expo", famous furniture exhibition and so on, all have the color of producing area holding exhibition.Among the customers who come to participate in the famous furniture exhibition, there are quite a few furniture manufacturers or trading enterprises in dongguan and houjie, and houjie itself is the furniture industry production base.

It is reported that dongguan's unique mode of producing area exhibition has become the research object of "excellent case of urban exhibition industry" of China conference and exhibition economic research institute.At present, dongguan exhibition covers nearly all areas of manufacturing industry, the manufacturing for many years, eventually led to the professional exhibitions, industrial products as the main characteristics of a series of exhibition, formed with hardware, furniture, paper, toys, chemical industries such as electronics, machinery, textiles, clothing exhibition series.In these exhibitions, a considerable part of the products are from dongguan.

The aim, of course, is to attract more manufacturers and buyers.Therefore, in recent years, there have been more and more exhibitors from home and abroad, and the scale effect of the exhibition has attracted many manufacturers from the pearl river delta and the Yangtze river delta.The famous furniture exhibitions twice a year also attract the furniture brands from southeast Asia and Europe to enter the exhibition. An international exhibition platform is being formed and improved.