To coincide with this plethora of development while celebrating its 50-year milestone of marketing the city’s tourism and travel business, the Louisville Convention & Visitors Bureau has changed its name to Louisville Tourism.

According to Louisville Tourism President and CEO Karen Williams, the new streamlined name is meant to reflect the organization’s broader work of developing tourism in the city while reflecting the economic growth the hospitality industry generates for Louisville.

“Though the operating name of our organization has changed several times since 1968, our mission has not,” Williams explained. “We exist to grow Louisville’s economy through tourism in its many forms from conventions and meetings to group and leisure travel.”

She added, “On the occasion of our 50th celebration, we want to recognize the work of our entire industry and our local community by simplifying what we call ourselves.”

Since July 8, 1968, Louisville Tourism’s primary goal has been to promote and sell Louisville as a world-class destination in an effort to enhance the area’s economy through tourism development.