Set up four alliances to achieve accurate docking
To give full play to their role as the industry leading enterprises in Shanghai, Shanghai international formed four big purchaser alliance, including cross-border import electricity business alliance, large retailers alliance, comprehensive trade services unions and display exhibition services.At present, there are more than 60 supporting activities before, during and after the exhibition organized by the four major purchasers' alliance, and the prospective purchasing amount of the transaction group is about 4 billion yuan.
Comprehensive trade service alliance, for example, Oriental international group, east HaoLanSheng comprehensive trade services such as enterprise, will help provide flaunt investment and trade, logistics, customs clearance and other professional services.While cross-border imported electrical business alliance will set up cross-border electricity service zone in the exhibition venue, build "exhibition promotion, experience in exhibition, before double 11 linkage, perennial sales" online direct marketing platform, form the linkage effect.
In addition, large retailers alliance will play a fundamental role top retail enterprise entities such as retail, relying on the bailian group, bright food group, the green business group, Su Ningyun business group and other domestic retail enterprises, as well as the metro, wal-mart and other foreign retail enterprises, build offline marketing services platform, the author in import expo.At the same time, the show will depend on the east HaoLanSheng group exhibition service alliance, integration of the city's existing wine including waigaoqiao free trade zone, machine tools, automobile, cosmetics, such as bonded display platform, and the hongqiao business district (CBD) import commodities trading center, 16 central and eastern European countries the national commodity center, such as structures, different function, accurate docking show the trading platform.
Relying on the main architecture of online and offline platforms
Youth daily reporter learned that, according to the plan, the big four buyers alliance will increase the intensity of related companies in the field of purchasing organization, precision industry of Shanghai buyers and import expo exhibitors, docking, promote Shanghai international procurement to clinch a deal.At the same time, the spillover effect of import expo will be enlarged.In addition to the 6-day formal exhibition, the four major purchasers alliance will continue to promote the integration of display, trade and service, adding color to the endless import exposition.