The annual feed, meat, egg and poultry trade show, which is scheduled for Feb. 12-14 at the Georgia World Congress Center in Atlanta, has already surpassed 560,000 square feet of exhibit space while securing more than 1,100 exhibitors booking up 92 percent of the expo floor.

The 2018 edition of IPPE attracted 30,678 attendees and 1,218 exhibitors spanning more than 521,000 square feet of expo space. 

“We are pleased that our decision to go to all three halls of the Georgia World Congress Center has been beneficial in accommodating the increased demand for additional space needed for new and existing exhibitors,” said Nath Morris, executive vice president, Expo, for the U.S. Poultry & Egg Association (USPOULTRY), which is also one of the show’s sponsors.

He continued, “After two years of completely selling out buildings B and C, we decided to add a third building to accommodate the exhibit space growth and expand the show floor to include more networking hubs, interactive activity areas, new technology presentations by exhibitors and concession options.”

Exhibitors will be segmented by buildings to include specific interest areas to make it easier for attendees to not only find their way around the floor to visit their key suppliers but also not have to leave the expo for dining options and networking, Morris added.