To help ease the process, etouches is selling its LOOPD Smart Tags and mobile event apps on a new online store as well as on Facebook, Instagram and Pinterest. This new low-touch sales model presents a unique way for event professionals to purchase enterprise event technology.

The LOOPD Smart Tag enables attendees to network at an event without worrying about lead scanners, business cards or session check-ins. Acting as a digital business card, LOOPD is a small passive wearable device that connects to others via Bluetooth LE. The Smart Tag allows attendees to exchange contact information electronically, using their own mobile device. 

The Smart Tag also records contextual insights such as the time and location for every new connection. Event managers have the ability to track attendee locations, session attendance and interactions to change and enhance programming for future based on patterns and trends. 

“Smaller enterprise transactions should provide the same ease and transparency as the consumer shopping experience,” said Brian Friedman, vice president of digital innovation for etouches. 

He continued, “When we shop online as consumers, we have all the product information we need at our fingertips along with pricing and customer reviews. But in the world of enterprise solutions, sales take much more time. Smaller enterprise transactions should be controlled easily by the consumer on his or her own timeline.”