Not only did this highlight the industry’s role as a driver of economic growth, but also established GED 2018 as the biggest day of advocacy for the exhibition world so far, with 85 countries taking part, according to data from UFI, the Global Association of the Exhibition Industry.

This year’s GED focused on two key areas: first, to advocate industry issues with politicians and stakeholders, and secondly, on finding new ways to connect with young people to attract the right talent to the exhibition industry.

By the end of the day, the UFI team in Paris had registered activities in 85 countries and regions from all around the world, with the leading organisers, venues and service providers all being active.

This year’s success builds on the impressive results from the 2017 campaign, which already set a record for global industry advocacy.

Coordinated by UFI, this joint advocacy campaign also united 41 GED partner associations.

“I watched the action unfold throughout the day from my home country Italy,” said UFI President Corrado Peraboni.

He added, “All around the world, our industry stood up to be noticed – and we succeeded! I am especially pleased to see the prominent support from ministers in national governments who shared their understanding of how important exhibitions and business events are for their economies and citizens.”

Activities in all parts of the world GED saw a broad mix of activities, both on-site and online, promoting exhibitions as business platforms, as well as highlighting opportunities for career and business development.