Created to deliver VIP restaurateurs, foodservice professionals and retail buyers, the programs will be driven by Karen Gillis, key accounts manager for the Western Foodservice & Hospitality Expo; Florida Restaurant & Lodging Show; International Restaurant & Foodservice Show of New York and each show’s collocated Healthy Food Expo.

Gillis will serve as a liaison with VIP attendees while providing them with personal customer service to enhance their event experience. 

“We are committed to providing our key operators, foodservice professionals and retailers with white glove service and are confident in Karen’s abilities to bring special treatment to these individuals who take time out of their busy schedules to attend our events,” said Tom Loughran, vice president of Clarion UX’s food and beverage event portfolio. 

He continued, “Two programs will drive need-based appointments to our exhibiting customers and provide an example of our strategic priority to add value for our customers.” 

With a buyer focus on micro-chains, medium volume independents, healthcare and education foodservice as well as partner associations, Clarion’s first program, “Five Star Club,” is available to pre-qualified buyers and up to 300 participating exhibitors free of charge. 

Five Star Buyers simply select the exhibitors they are interested in and schedule a specific day and time to meet one-to-one with the exhibitor in their booth.