UFI, the Global Association of the Exhibition Industry, and EMECA, the European Major Exhibition Center Association, have agreed to extend the European Exhibition Industry Alliance (EEIA), which aims to represent the interests of the exhibition industry to EU stakeholders in Brussels.

The joint agreement has been extended for another three years and given increased resources. Barbara Weizsäcker will continue as secretary general.

“Since it was founded in 2012, the EEIA has been the voice of the European exhibitions and business events industry, successfully advocating our industry’s issues, while fostering dialogue with policymakers and officials. We are very pleased that support will continue for the next three years, and delighted to share this news at the Global Exhibition Day celebrations,” comments Corrado Peraboni, UFI president.

“The EU-funded Business Beyond Borders project has already demonstrated how relevant this cooperation is – both on an advocacy level as well as a practical level. EMECA fully supports this shared effort and looks forward to the future,” says Claude Membrez, EMECA president.