This year, the new series will launch eMTB Experience, a four-city electric mountain bikes (eMTB) tour developed as a collocate with Bonnier Corp., producers of the EnduroCross series, and will include events in Prescott AZ, Reno, Denver and Boise, ID running August through November, respectively. 

“This partnership will allow for a unique expansion of the Eudurocross program by engaging consumers through delivering hands-on electric mountain bike testing and a special race program,” explained Ned Krause, EJK president and CEO.

He continued, “eBikes continues to be one of the fastest growing segments for the bicycle industry worldwide and the mountain bikes are one of the strongest selling products. We are excited to lend our expertise to the series of events.” 

The eMTB Experience events will feature multiple manufacturer booths with over 100 e-mountain bikes where enthusiasts can test ride on an outdoor custom-built dirt terrain test track. 

Consumers will be able to experience firsthand ebike features, climbing capabilities and suspensions. Tied to this is a custom data tracking and analysis tool designed to provide the exhibiting manufacturers with a complete demographic profile of riders including a dozen data and mapping points, according to EJK officials.