May 15 is the big day for ctrip.On the day, ctrip, as the home of Tokyo, announced that its new brand, Trip.com, was officially launched in Japan.The brand will provide Japanese customers with worldwide travel products and 7 x 24 hours of Japanese service.

It is another big step for ctrip, which has launched its new brand, Trip.com, in late 2017, as its new brand begins marketing overseas.The reason for choosing Japanese market is very good.

In the view of ctrip CEO sun jie, ctrip is one of the world's leading one-stop tourism service platforms, and its biggest product competitiveness comes from the coverage of the whole travel product line.On the other hand, Japan is the second largest tourism market in Asia, which provides excellent development opportunities for ctrip.

In 2017, the number of Japanese outbound tourists reached 17.9 million, up 4.5 percent year on year, sun said.Ctrip also saw rapid growth in the Japanese market this year, with ticket sales from ctrip's Japanese website growing by 258 per cent year-on-year."Japan will be one of the key markets for ctrip to grow rapidly overseas, and it is expected to continue to grow at triple-digit rates in 2018.We will continue our efforts to introduce more products in line with the Japanese market so as to better meet the needs of local users."

In fact, Japan is just a microcosm of how ctrip has accelerated its overseas distribution in recent years.As a multilingual travel booking platform, Trip.com now offers more than a dozen languages, including Japanese, for overseas markets.Ctrip plans to increase international revenue by 40% to 50% over the next five years.It will also be a process of ctrip's international dream gradually becoming a reality.

Ctrip set up its first overseas call centre in Edinburgh, Scotland, in April.This is not the first time ctrip has laid out the British market.At the end of 2016, with about 12 billion yuan price for ctrip is acquired by a British global travel search platform - day cruise holdings co., LTD., after the acquisition will inform them for a platform can travel ticket booking.The acquisition laid the groundwork for ctrip's massive overseas profits.

Ctrip's 2017 report shows that ctrip's annual revenue totaled 26.8 billion yuan in 2017, up 39% from the same period last year (excluding the total volume of transactions of the day, which amounted to 560 billion yuan, up about 30% year-on-year).Among them, China's outbound tourism and sky patrol, international revenue has contributed more than 20% to ctrip's overall income.