Located six miles from Manchester city centre, the venue has reported a 60 per cent increase in revenue and has seen new clients confirm business from the exhibition, sports and conference sectors, with notable business from global restaurateurs and national financial organisations.

One key element of the area’s enhancement that has played an important role in attracting the new enquiries, is the £350m (US$473m) Trafford Park Metrolink line, which is currently underway and due to arrive at the venue’s doorstep in 2020. The line will have six new tram stops, offering transport links to some of the city’s busiest visitor destinations.

Simon Jones, sales director, EventCity, said: “The arrival of the Metrolink is a huge asset to EventCity. As the completion date approaches, we are seeing more clients enquiring about our conference and exhibition services. The line will connect us to thousands of hotel beds, the international airport and, of course, Manchester City centre.