This conference aims to be the most international gathering of industry leaders, attended by colleagues from across Latin America including Brazil, North America and beyond.

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his will be a one day event following a golf-tournament and evening reception on Tuesday 18 September, and will provide industry updates and insights from across the region, as well as world class networking opportunities.

The event is also co-located with AMPFOFEC’s annual Congress, and delegates will be invited to stay on to attend this meeting of more than 200 leaders of the Mexican exhibition industry.

Latin America is a very diverse continent in terms of culture, economies, individual countries´ strengths, which is reflected in the development of the exhibition industry. This situation demands top CEOs capable of navigating the diverse countries’ realities and a deep understanding of the different ways of doing business throughout the region.

What is the competitive edge any exhibition CEO requires regardless of the where they are located in Latin America? What can they learn from the experience of their Latin American neighbours?  Are there common strategies that we can implement in order to thrive in this market?