Altizer will lead GES’ exhibition and exhibit program business in the U.S. and Canada, with a focus on accelerating growth.

He brings extensive management experience, including operational excellence, business development and product innovation.

Altizer successfully has led teams at Dean Foods, PepsiCo and Bain & Company.

Altizer will report directly to Steve Moster, president of GES, and president and CEO of Viad.

“Jay has distinguished himself throughout his career as a strategic and creative business leader,” Moster said.

He added, “He has a proven ability to develop high-performing teams and deliver client-focused results. I look forward to working closely with Jay as we continue to grow GES as the preferred global, full-service provider for live events.”

Altizer holds an MBA from Tuck School of Business at Dartmouth, and both a Bachelor of Science in Management Science and a Bachelor of Science in Management from Virginia Tech.