The agreements encourage Las Vegas to co-market with the three cities under the WTCA’s expansive brand to create access to key trade information and market research as well as facilitate business trade missions around the world. 

“Following a record-breaking year for business travel, with more than 6.6 million people traveling to the destination to attend a meeting or convention, there is no question Las Vegas is a place where business gets done,” said Chris Meyer, WTC Las Vegas executive director and vice president of sales at the Las Vegas Convention and Visitors Authority (LVCVA). 

He continued, “The WTCA network provides a valuable resource to make connections that will drive business forward and our MOU agreements with WTC Leeuwarden, WTC Twente and WTC Denver are sure to generate new and lucrative opportunities.” 

The partnership between WTC Las Vegas and WTC Twente has already shown itself to be beneficial for both destinations as evidenced by the successful arrangement of a Netherlands delegation at the most recent POWER-GEN International, held Dec. 5-7 at the Las Vegas Convention Center. 

“After the WTCA General Assembly in 2017 in Las Vegas and in participating with a Dutch trade delegation during POWER-GEN International 2017 at the Las Vegas Convention and World Trade Center, the MOU between our World Trade Centers is a next step in strengthening our economic ties,” explained Freerk Faber, director of WTC Twente.

The Netherlands is one of the top fifteen international markets for Las Vegas that brought in nearly 58,000 visitors in 2016, a 4 percent increase from the previous year. 

The newly signed MOUs will further enhance collaboration to build and reinforce the Las Vegas brand as a serious global business destination while growing international visitation to both the destination and large trade shows such as the Consumer Electronics Show (CES).