Adapt with Augmented Reality
If you want to connect on a more immersive level with your target audience, Augmented Reality is a great way to achieve this. AR lets you hide content behind marker images that can be included in your event displays posters or exhibition stand graphics. It’s a fresh way for visitors to interact with your brand. It’s especially useful if your products are too large to take to the show.

All the visitors have to do is scan a trigger image with a smart device et voila: a 360-degree reconstruction of your product appears.

A virtual world ahead
Virtual Reality is an immersive, computer-generated artificial environment that attracts attention and creates a great talking point. There are many new virtual reality headsets on the market today that allow users to completely immerse themselves in the 3D world and this event technology offers a great way to explain complicated systems or bring large-scale products to life. Your headsets can be preloaded with existing 3D content or you can create your own immersive environments.

Keeping track of participants
Beacon technology, also called iBeacon or location mapping, is a technology developed to track user’s position on a micro-local scale and push notifications and contextual advertisements to them based on their location. Smart devices communicate with beacons placed in the physical world through a Bluetooth signal and react accordingly.

It is reported that 565m beacons will be shipped annually by 2021.

The Beacon technology offers great benefits to the events industry. It can help you identifying the traffic flow on your stand, identify low and high traffic areas through heat maps, which are useful when planning stand layouts. Another trending application is the potential offer of personalised deals and messages to visitors. You can even check-in attendees.