To help clients increase the value, efficiency and impact of their live events, GES has launched GES Sponsorship Strategy & Sales. Announced on Apr. 10, the new program enhances the company’s sponsorship program offerings. 

“We’ve blended decades of experience in live event marketing and domain knowledge with the largest sponsorship database in the industry,” said GES EVP of strategy, David Saef. 

He added, “Our focus is to help our clients drive revenue and improve efficiencies through sponsorship optimization.” 

GES’ standard sponsorship services – GES Sponsorship Platform, a database of more than 20,000 sponsorships and Sponsorship 2020 workshops – are included in the new program. 

The expanded service offers consultation, sales execution and services, including measurement and reporting, to help clients increase attendance, drive revenue and improve efficiencies through sponsorship optimization.

GES Sponsorship Strategy & Sales adds:

• Program assessment and strategy development
• Full sponsorship sales services, including operations, invoicing and collections
• Design and development of sales assets
• Ability to sell, track, and report progress to goals
• Development of distinct activations
• Utilization of industry-leading tools to manage sales

GES has also hired industry veteran Andy Herman as vice president of sponsorship strategy and sales. Herman has more than 25 years of expertise developing and selling high-value sponsorship programs and a thorough knowledge of all aspects of exhibitions and event sponsorship. Prior to joining GES, he led sponsorship sales at Jack Morton Worldwide.

Herman explained that GES’ sponsorship programs can help clients effectively acquire and manage the right sponsors to drive event growth.