With the acquisition of Comotion, Freeman builds on its industry-leading strategy practice delivered through the agency services of FreemanXP.

In the four years since its foundation, Comotion has built a reputation for delivering sophisticated and successful transformation programmes and projects for its clients under the two brands of Comotion Consulting and Talecco. The latter of which is a talent business supporting clients in the recruitment of permanent and interim resource in the customer and digital space.

“As we look to serve our clients with more consultative services, the acquisition of Comotion strengthens our strategic offering here in EMEA, and around the world,” said Chris Preston (pictured), managing director, Freeman in EMEA.

“The Comotion team will support our existing teams and clients in better understanding their customers, identifying market opportunities, setting directional strategies and translating this into customer-centric, brand experience-led solutions,” added Preston.

Rob Millar, managing director, Comotion, added: “The acquisition of Comotion by Freeman validates our combined intention to build a business that is truly customer led in its client approach.”