Organiser Informa Exhibitions has announced a collaboration between its EMEA business unit and event analytics company SmartXpo to roll-out an event pricing module across a portfolio of events.

SmartXpo’s cloud-based pricing tool is designed to place customer needs at the heart of the price-setting process, ensuring a balance between value to exhibitors and the price that they pay for space.

The objective is to create a ‘win-win’, which ensures the long term health and sustainability of the show concept for the benefit of the exhibitors and organisers

Informa Exhibitions COO – Middle East Steve Smith commented: “We’re very excited to be implementing a data-driven approach that puts exhibitor value at the heart of our pricing strategy. We have been working closely with SmartXpo in recent months and are looking forward to deploying this exciting new capability.”

Phil Stone, SmartXpo CEO added: “We are delighted to be working with a global industry leader to roll-out our new pricing tool. This is a breakthrough moment for the whole event technology space.”

The announcement was made at the start of the SISO CEO Summit.