The Convention and Exhibition statistics have become an indispensable module in the exhibition industry. It has a clear demand for the Convention and Exhibition statistics, whether it is the industry management, the exhibition bureau or the organizers of the exhibition. The statistical platform of exhibition is different from the traditional exhibition statistics. It is based on big data, which is based on multidimensional statistics and comparative statistics.



Large data technology conference and Exhibition statistics



The newly released Convention and Exhibition big data platform "ygge" is making use of advanced big data technology to make exhibition statistics more systematic and scientific. Its principle is to collect, clean, upload, and store related data through large data, and establish a national convention and Exhibition database, including the exhibition base database, stadiums database, exhibitor database, and audience database. According to the customer's customization demand, we can grab and screen the domestic provinces and cities and the related data and information, and realize the multi-dimensional statistical analysis of the information of all the local exhibitions, and choose other provinces / cities to compare and analyze the exhibition. The analysis results are visualized in the form of monthly reports and annual reports.



For the local exhibition management departments, the exhibition statistical function module of the exhibition big data platform can provide comprehensive data support for the summary and evaluation of local convention and exhibition industry. For the organizers, the exhibition statistical function module of the exhibition big data platform can help the sponsor to understand the number of the same type of exhibition in other cities and in the whole country, as well as the time, place, scale and other detailed information, help to make the difference strategy of its own exhibition and create the way of unique brand.



Large data platform to solve the problem of industrial exhibition evaluation



Industrial exhibition has been a hot topic of exhibition industry in recent years, and it is also a difficult problem in the industry. All the exhibition research institutions have carried out theoretical research on industrial exhibition, and the calculation methods such as "1:9" are always used by the industry statistics, but how strong the mice are, but there is always a lack of a scientific calculation model.



The industrial exhibition module in big data platform can better discover the relationship between exhibition and local economy, key industries, and the development of exhibition industry. "Jump out of exhibition, talk about exhibition", can clearly explain the importance of exhibition, and the quality of exhibition. The exhibition organizers need to demonstrate that the exhibition can promote local development by creating industrial exhibition and evaluation, so as to create word of mouth and get more resources. The exhibition management organization also needs to use the industrial exhibition evaluation to analyze and summarize the local convention and exhibition, and to support the examination, guidance and policy making of the exhibition work, combining the hot spot of the city development.



The functional module of industrial exhibition evaluation in the exhibition large data platform, combined with quantitative research based on data and qualitative research under the theoretical framework, designed a set of scientific research system. At the same time, with the help of large data technology, a scientific analysis model for the evaluation of industrial exhibition is set up, and combined with other economic data, some quantitative conclusions can be obtained through the allocation of the data of different dimensions.



Large data evaluation of convention and exhibition to create brand exhibition



Creating brand exhibition is an important target for the development of the exhibition industry. In recent years, the exhibition bureau in all parts of the country has created the brand exhibition, and the demand for the evaluation of the communication ability of the mice is becoming more and more urgent. The evaluation of convention and exhibition communication ability can not only provide data support for exhibition examination and summary, but also provide a scientific evaluation standard for the government to support the special funds of the exhibition. Using the means of large data to the evaluation of the exhibition, through the calculation of the empowerment of each index, we can get the comprehensive index of the communication influence of the exhibition, so that the fund support decision is no longer "beat the brain", or the traditional exhibition area and other indicators are used as the basis for the decision.



It is the requirement of the development of the times and the progress of science and technology to apply the new media communication means to the exhibition activities. With the help of the wide coverage and fast dissemination of Internet media, we can expand the scope of exhibition activities. Many exhibitions will make use of WeChat, micro-blog, website and other channels before the opening of the opening of the announcement, during the exhibition platform broadcast, network interaction, after the exhibition is completed, it can be said that the quality of the communication is enough to let the exhibition popularity "burst out".



The big data evaluation of exhibition communication is an essential way to objectively and scientifically evaluate the effect of exhibition communication, enhance the influence of exhibition, and create brand exhibition. In recent years the popularity of diversified communication communication must be in accordance with the requirements of exhibition industry and a hot talk. The host unit can fully understand the spread of the exhibition in the new media channel through the large data assessment of the exhibition communication ability, find the high quality communication channel, correct the communication strategy, and clear the best communication content and mode of communication. The big data evaluation of exhibition and communication power can help the exhibition to expand the voice of the new media, enhance the influence of exhibition, and create brand exhibition